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Research papers

Media planning in New Zealand

Media planning in New Zealand has altered dramatically since tho McNair on-line media research system has been available. The major advantages are due to the integration of data such as audience research, marketing information and television...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Brian J. Potter
June 15, 1984
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Citation

Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-planning-in-new-zealand


Research papers

Spending research money

What strategy should be adopted by researchers who want to help media planning? The traditional route has been to provide databases on media exposure, and these will continue to be required though their design, and access to them, could be improved....

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Simon Broadbent
June 15, 1984
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Citation

Broadbent, S. (1984a, June 15). Spending research money . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/spending-research-money-


Research papers

Media- scanner- planning

During the seventies the readership of printed media in The Netherlands was measured by the Nationale Onderzoek Persmedia (NOP). The NOP surveys were conducted every two years on the basis of circa 10.000 individual, face-to-face, interviews and,...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Maurice de Hond
June 15, 1984
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Citation

de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media--scanner--planning


Research papers

Fully interactive media planning model

This new model called: "Sherlock" is smart, speedy interactive. It really helps the media planner to find out the convenient plan. The time required for an evaluation is less than three seconds. For an optimisation it varies from some seconds to some...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Henri Bergonier, Jean-Pierre Vignolle, Denis Harang
June 15, 1984
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Citation

Bergonier, Vignolle and Harang (1984a, June 15). Fully interactive media planning model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fully-interactive-media-planning-model


Research papers

The relative position of media planning and the relative importance in making one's own research and planning

This paper demonstrates why a manufacturer of branded goods, line Henkel, does its own media planning and research although there are numerous free services offering media planning figures, media programmes and research in West Germany.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Hans Kratz
June 15, 1984
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Citation

Kratz, H. (1984a, June 15). The relative position of media planning and the relative importance in making one's own research and planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-relative-position-of-media-planning-and-the-relative-importance-in-making-one-s-own-research-and-planning


Research papers

Does media research affect media planning

The following paper considers why we need media research, looks at relevant anticipated environmental changes, describes the current research and, having defined what the objectives are, suggests an outline for the requirements of media research in...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Doug L. Thornes
April 11, 1984
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Citation

Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-media-research-affect-media-planning


Research papers

The past is the future again

Is the past the future again? Will we live to see a relaunch of optimisation? Is it worth the trouble to look into the matter again? Do we now have the chance to use media selection models more efficiently? Could we use all possible means today? Or...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Otmar Ernst
April 11, 1984
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Citation

Ernst, O. (1984a, April 11). The past is the future again. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-past-is-the-future-again


Research papers

Theory and practice of media mix decisions

This paper is aimed to throw some light on the ways media research data are, indeed, affecting the media planning processes. Although the media availability in West Germany is entirely different from the availability of media in Canada, the planning...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Rolf Speetzen, Hans Vorster
April 11, 1984
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Citation

Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-


Research papers

Opening of the seminar

We have discussed the various methodical problems of media research. Case studies have been presented, survey designs have been discussed and the findings of very important and sometimes only important surveys have been elaborated. The methodical...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Otmar Ernst
April 11, 1984
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Citation

Ernst, O. (1984a, April 11). Opening of the seminar. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opening-of-the-seminar-2465